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A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their problems, and then feel comfortable buying from you. Content is better suited to each stage of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers involved. Content that is gated, such as templates and guides, also works well at this stage.

Awareness

At this point, consumers know that your brand exists. They are also aware of the solutions you provide. This is the stage where content is designed to educate potential customers and inform them about the problems that your solution addresses and also the differences from competitors.

Consider the keywords that your audience uses when searching online. You can use keyword research to find out what terms your customers use when they search online. This will help you determine if your product or service is needed. These data can be used to create a content calendar and decide which content pieces should be targeted at these terms.

The creation of content marketing consultant for this phase of the funnel can aid in building brand loyalty with your customers. The more people are aware of your brand, the more confidence they'll have in your capability to solve their problems. This will result in higher conversion rates for newsletter signups and purchases, as well as clickthroughs on your website.

A well-planned content strategy can also help you close the gap in conversion at this stage. If, for instance you find that most of your content is targeted at generating awareness, but not enough is influencing customers to make a purchase decision, then you can increase your spending on advertising campaigns targeting middle-funnel keyword phrases.

Another way to increase your bottom-of-funnel conversion is through social media. Social media platforms like Twitter and Facebook allow you to interact directly with your customers, giving you the opportunity to show off your customer service. This could include anything from retweeting positive reviews to promoting special offers.

You can also utilize existing content to guide buyers through the funnel, such as blog posts or case studies. If you write a blog article explaining the reasons why your product is superior to the competition's you can share it via social media and encourage your readers to join your email list to receive more information. You can also encourage conversion at this point by asking your customers to include your name in their social media posts after having used your product. This will inspire other users to follow suit and spread the word about the brand.

Then there is the consideration

A well-planned content marketing strategy includes a mix of content types to engage customers at every stage of the funnel. For instance the brand awareness campaigns could include ad content marketing what is, but they should also include blog posts and infographics which address common objections and concerns. These content pieces can be distributed via email and social media platforms to increase organic traffic.

As buyers move through the decision-making process and begin to look for specific characteristics of products that will assist them make a purchase decision. Frequently asked questions (FAQ) pages are an excellent content type for this phase. Utilize keyword research tools such as Ubersuggest or search for popular hashtags for your industry to find questions your readers are asking. Find answers to these questions and then add them to your content funnel map.

In this phase it is essential to present a clear value proposition that shows potential customers what is a content marketer your product or service will solve their issue and make them more money. This content should also highlight the distinctiveness of your brand when compared to that of your competitors.

This is a relatively simple step to measure, as consumers are making a decision whether they want to buy. To determine whether you're getting the job completed, check out metrics like conversion rate, number of payments and click-through rates.

As they reach the stage of advocacy your brand is becoming increasingly important to them. They will be sharing your content marketing services with others because they feel so passionate about it. This is an effective way to increase your audience. You'll need to create content that encourages people to share it instead of simply focusing on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate picture of your influence.

Decision Making

At the decision stage the buyers are looking for documents that support their purchase and outlines how to use the product. At this point, they want to be confident that the solution will solve their issue and make the investment worthwhile. High-quality content is important at this point, including product guides, case studies, videos and customer stories of success. Your customers want to have questions answered and get answers from your support team. Offering them personalized emails and round-the-clock customer service is a great method to please customers and encourage them to share their experiences with others.

You're hoping that at this point the customer will become an advocate for your brand and will promote it to their friends and co-workers. To turn these advocates into enthusiastic customers, you'll be required to provide them with relevant content that allows them to gain the most value from your product or service. Personalized newsletters videos, tutorials free trial offers and loyalty programs are great ways to do this.

It's time to start focusing on the retention of your audience after it has turned from leads into paying customers. The conventional content marketing funnel models tend to view revenue as the end of the process, however it's crucial to remember that consumers continue to interact with brands after they've made a purchase. It is crucial to redefine a funnel as a dynamic structure that includes revenue, instead of static models.

While traditional funnels for marketing content can help you plan your strategy, they don't account for the complexity of the buyer's journey. Instead reinventing the funnel as loops will help you create a more holistic and effective content marketing strategy. By planning for every step of the journey, you'll be able to develop content that will engage your audience and generate conversions. You can then use the information from these conversions to improve your strategy and make sure that it's working. Are you ready to discover how this approach can benefit your business? Contact us today to request a free content marketing playbook!

Retention

A content marketing funnel is a helpful tool that helps companies plan their strategy, implement it, and measure its effectiveness. It can also provide insight into the gaps in their strategy for content that must be filled. If a brand has lots of content targeted at generating awareness and interest but very few pieces aimed at middle of funnel, it must develop content for this stage.

An excellent way to determine how targeted your content is to utilize tools such as Ahrefs to look at the average time on page and bounce rate of each piece. The higher these numbers are the better your content is performing.

Once you've written content that will be at the top of your content marketing funnel, it's important to keep it fresh and relevant. This will ensure that your audience is interested and engaged in your brand and its products or services. This can be done by creating content that is focused on key words, addresses questions your audience is likely to look for, and provides the most the latest information regarding your industry or product.

When your customers enter MOFU the audience will be seeking out more information about your products or services, as well as solutions to their issues. It's important to build confidence by providing honest reviews and demonstrating the value of your product.

The final stage of the content marketing funnel is when your target audience will make a purchase. This is usually done through gated content that requires an email address or some other form of registration in order to access. The content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can follow up.

While customer retention falls mainly in the hands of your sales and support teams, you can be a part of the customer's experience with your brand by generating content that delights customers throughout the entire marketing funnel. This could include helpful information, behind-the-scenes information and special deals that only your customers have access to. If you can create a sense of trust among your audience they'll become authentic advocates for your product and naturally help reduce your sales cycle time.